A booking page should feel like the easiest thing your customer does today. Friction here costs you bookings you'll never know you missed.
Show real availability
Customers trust live availability more than a 'we'll get back to you' form. It removes the wait and the doubt.
Let them choose — or not
Offer staff selection for customers who have a preference, and a 'no preference' option that picks the earliest qualified provider for customers who just want an opening.
Keep it to a few steps
Service, time, details, confirm. Anything more should be optional. Every extra field is a field someone abandons on.
Make it work on a phone
Most of your customers will book from their phone. If the page isn't comfortable on a small screen, you're losing them.