Attribution sounds like an enterprise word, but it's really just one question: where did this booking come from?
Start with the source you can see
Every booking link can carry a source — Instagram, a QR code in your shop, your website. That tag is the foundation of attribution.
Ask, don't assume
When someone books without a tracked link, a single optional 'how did you hear about us?' field captures what tracking can't.
Connect source to revenue
Knowing which source brings the most bookings is useful. Knowing which source brings the most repeat revenue is the real answer.
Cut what isn't working
Once you can see which channels drive real bookings, you can stop paying for the ones that only drive clicks.