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The Small Business Guide to Booking Attribution

Knowing what actually brings customers through the door turns marketing spend into decisions, not guesses.

5 min read

Attribution sounds like an enterprise word, but it's really just one question: where did this booking come from?

Start with the source you can see

Every booking link can carry a source — Instagram, a QR code in your shop, your website. That tag is the foundation of attribution.

Ask, don't assume

When someone books without a tracked link, a single optional 'how did you hear about us?' field captures what tracking can't.

Connect source to revenue

Knowing which source brings the most bookings is useful. Knowing which source brings the most repeat revenue is the real answer.

Cut what isn't working

Once you can see which channels drive real bookings, you can stop paying for the ones that only drive clicks.

See it in LIKAS
See how the related LIKAS feature works and how it connects to the rest of the system.
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